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Getting Started With
Email Marketing

Getting Started With
Email Marketing

Ryan Thomas

Ryan Thomas

CMO at HEATE

Ryan Thomas

Ryan Thomas

CMO at HEATE

Ryan Thomas

Ryan Thomas

CMO at HEATE

In this video, I demonstrate the different elements of email marketing in the simplest form using buckets and towels. In the guide below, we'll help you discover the best way to get started and which of our resources are best suited for you.

As you've learned from the video, the buckets represent various stages of your marketing strategy, and the towel symbolizes your email list. The water in these buckets? That's engagement, in other words — how actively people open your emails or reply to your emails.

The goal is to soak your towel (email list) with as much water (engagement) as possible from each bucket. Only then, you will be able to maximize your email marketing efforts.

To help you effectively dip into these buckets and drench your towel, we've developed a series of mini-courses and templates, each aligning with a specific stage of email marketing.

Whether you’re starting with a dry towel, looking to soak it a bit more, or ready to wring out all that engagement into sales, our products are designed to guide you through each of these steps.

Reviving a Dead List (First Bucket): If your towel (email list) is completely dry, indicating an inactive or dormant list — this is where you start. Our tools for reviving a dead list help you to start dripping water (engagement) onto your towel, making it slightly damp and re-establishing the initial contact with your subscribers.

Email Automations (Second Bucket): Once your towel is no longer dry, it's time to dip it into the second bucket. Our email automation templates ensure that your towel gets more soaked with consistent, engaging content, keeping the engagement steady and building momentum.

Weekly Engagement Campaigns (Third Bucket): With a revived list and ongoing automations, your towel is now damp. The third bucket involves using our weekly engagement email campaigns to drench your towel. These campaigns are designed to deeply soak your towel, maintaining and increasing the engagement levels you've achieved.

Sales Campaigns (Final Bucket): Now, your towel is heavily soaked with engagement. The final step is to wring out the towel, converting all that engagement into sales. Our sales campaign templates are your tool to effectively squeeze your wet towel, turning all the absorbed engagement into tangible sales results.

Where to get started?

Our products are designed to help you with your specific needs, which is highly dependent on your current situation. This allowed us to keep our prices affordable, while providing tailored advice that fits your current needs. In other words; You're not wasting time and money on unnecessary resources.

Below, you can identify which scenario you're currently in to learn which products will help you the most.

Scenario #1 - "I don't have an email list yet"

Since you're completely new to email marketing, we recommend starting with our free training on YouTube [link] and creating a ConvertKit here [link] before buying any products. Afterwards, we recommend the following steps.

Email Marketing Automation Starter Pack
Start sending Weekly Email Campaigns
Launch a first Sales Campaign
Products:
  • BeatStars Email Marketing Automation Starter Pack [link]

  • Soundee Email Marketing Automation Starter Pack [link]

  • 20 Weekly Email Campaigns [link]

  • 4 High-Converting Sales Campaigns [link]

Scenario #2 - "I have an email of list of 500+ contacts, but it’s inactive or dead"

You've gathered emails through various means like free downloads or customer purchases, but haven't managed to engage them effectively, or perhaps you've tried emailing inconsistently with little success. Here's how to breathe new life into your list

Revive Your Dead Email List first
Email Marketing Automation Starter Pack
Start sending Weekly Email Campaigns
Launch frequent Sales Campaigns
Framer is a web builder for creative pros. Be sure to check out framer.com to learn more.
Framer is a web builder for creative pros. Be sure to check out framer.com to learn more.
Products:
  • Revive Your Dead Email List [link]

  • BeatStars Email Marketing Automation Starter Pack [link]

  • Soundee Email Marketing Automation Starter Pack [link]

  • 20 Weekly Email Campaigns [link]

  • 4 High-Converting Sales Campaigns [link]

If you're dealing with Scenario #2, the best and most efficient route is to opt for the Complete Bundle. [link soundee] / [link beatstars] This package is specially curated for those needing to implement all four of these crucial steps. It's a complete solution that covers every aspect of reviving and maximizing your email list’s potential, and will be cheaper then buying all the products individually.

Scenario #3 - "I have a sort of active email list and I'm sending automations, but my automations don’t work."

If you're in this scenario, you've got the groundwork laid with an active email list and ongoing automation efforts. However, the missing piece is the effectiveness and impact of these automations. Here's the plan to turn things around:

Email Marketing Automation Starter Pack
Start sending Weekly Email Campaigns
Launch effective Sales Campaigns
Framer is a web builder for creative pros. Be sure to check out framer.com to learn more.
Framer is a web builder for creative pros. Be sure to check out framer.com to learn more.
Products:
  • BeatStars Email Marketing Automation Starter Pack [link]

  • Soundee Email Marketing Automation Starter Pack [link]

  • 20 Weekly Email Campaigns [link]

  • 4 High-Converting Sales Campaigns [link]

By adopting this structured approach, you're not just sending emails; you're strategically nurturing and converting your email list. Our proven automation templates, coupled with consistent engagement emails and strategic sales campaigns, are your toolkit for turning a somewhat active list into a highly profitable asset.

Scenario #4 - "I'm sending automations and they're crushing, but I have no clue how to write weekly emails or I’m trying, but they get no engagement."

If you're seeing great results from your automations but are stumped when it comes to crafting effective weekly emails, don't worry. This is a common hurdle, and we've got the perfect solution to help you leap over it

Leverage Weekly Email Campaigns
Implement effective Sales Campaigns
Framer is a web builder for creative pros. Be sure to check out framer.com to learn more.
Framer is a web builder for creative pros. Be sure to check out framer.com to learn more.
Products:
  • 20 Weekly Email Campaigns [link]

  • 4 High-Converting Sales Campaigns [link]

By incorporating these weekly engagement email templates into your email marketing strategy, you'll seamlessly maintain the engagement that your automations have initiated. This approach ensures that your list remains active, engaged, and more receptive to future sales campaigns.

Scenario #5 - "My automations and weekly campaigns are getting great engagement but I’ve never ran a sales campaign before."

You're in an excellent position! Your automations are on point, and your weekly campaigns are hitting the mark with fantastic engagement. This level of success indicates that your email list is ripe and ready for the next big step: a sales campaign. Here’s how to capitalize on your highly engaged list:

Implement effective Sales Campaigns
Framer is a web builder for creative pros. Be sure to check out framer.com to learn more.
Framer is a web builder for creative pros. Be sure to check out framer.com to learn more.
Products:
  • 4 High-Converting Sales Campaigns [link]

Still have questions?