Learn how to build a profitable business as a music producer
The HEATE Academy is an educational platform designed to help music producers build and scale a profitable online business. Join the community to gain access to proven marketing tactics, industry insights, and easy-to-use templates — designed to boost your revenue and grow your online brand.
The cold hard truth
The real reason you're struggling to scale your music business
There's a ton of information out there on how to build your business as a music producer. Yet, you find yourself overwhelmed by information and all the extra work you have to put in. As a result, none of the work gets done.
I mean, be honest… Did you ever REALLY took an effort to understand marketing & business?
🤔
Why not?
Music producers hate marketing and we rather spend our time focusing on our craft, working in the studio, and being creative.
😪
… It's not on your list of priorities
...to get more done robs you of the time and energy for the things that truly matter. And while you’re grinding away using a productivity technique that doesn’t suit you, your personal and professional life suffers.
🫠
We've all been there
...Your friends get relegated to rushed texts.
… You mentally check out when you’re working, uninspired by the daily ritual of sitting in front of your computer all day, every day, making little to no progress..
… And the side hustle or creative business you’re so passionate about begins to stagnate - or is constantly put on the back burner - due to a lack of clear direction, a chaotic calendar, and a sense of isolation because nobody else in your circle truly understands your entrepreneurial ambitions.
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The bottom line…
... is that your current approach to running your music business is making you feel drained and isolated rather than energised and supported
The bottom line…
You pour your heart into your music everyday, dreaming of turning your passion into a full-time career. But despite the hours spent in the studio, your talent remains the best-kept secret in the world.
"It's too much to take on. Where do I even start? Does it still work?" 🤷♂️
information overload
You're swamped with too much advice and too many methods, making it hard to know where to even start. Which may leave you questioning which methods are truly effective
"What am I doing wrong? And what are others doing different?" 🥴
little to no results
You do everything right, your music may even be better than others, but you're still seeing little to no results.
"Why is no one listening to my beats?" 😢
validation & acknowledgement
When it feels like your music is falling on deaf ears, the silence makes you question if it's even worth it. Rather than staying true to your unique sound, you may find yourself making compromises. From making music you don't really like, to making choices that don't align with your original vision — just to get a bit of recognition for your hard work.
"Am I too late? Is the market saturated?" 🫠
insecurity & second doubts
Fears of missed opportunities and oversaturation can make you feel like you're constantly behind, leaving you questioning if there's even space for newcomers.
The bottom line…
You pour your heart into your music everyday, dreaming of turning your passion into a full-time career. But despite the hours spent in the studio, your talent remains the best-kept secret in the world.
meet the founder
Hey there, I'm Robin Wesley 👋
In the past 10 years, I've gone from making beats in my bedroom to building a six-figure music business selling beats and production services.
Today, I run the #1 marketing agency for music producers — working with some of the biggest names in our industry.
From bedroom producer to building the #1 marketing agency for music producers
A few years ago, I was exactly where you are right now. Struggling to get things moving, desperately wanting to turn my passion into a full-time career.
During this time, I was working a full-time job as a Logistics Manager. I spent my evenings, weekends, and days off on my music business — selling beats online.
Even though I was working hard, I was making little to no-progress and struggled trying to wrap my head around how I could market myself better and increase my sales.
Some days I’d feel a burst of motivation to dig deep into music marketing. But most days, I'd skip this — just wanting to make beats when I got home from work. 🎹
Looking back now, those early years were both physically and mentally the most challenging years.
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Everything changed when I made my first $1,000 selling beats. The idea of being able to make money off of my passion completely changed my mindset.
All of a sudden — I started
In 2016, after struggling for more than three years — I was finally able to quit my job. In the years after, I made.
A few years later, I published a bestselling book on this topic - on how to transform your work into a source of energy through enjoying the process. In the book (which has now been translated into 34+ languages and is sold all around the world), I talk about the 3 Ps that make work energising:
The true meaning of Music Business
The 4 P's of your music business
Your entire music business consists out of 4 main elements
Avoid squandering time redesigning each element
Avoid squandering time redesigning each element
Avoid squandering time redesigning each element
Avoid squandering time redesigning each element
You vs. Your biggest Role Model
Your entire music business consists out of 4 main elements
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All Email Marketing Templates
PRODUCR Website Template
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Our monthly membership plan comes with a one-time additional $67 access fee to unlock all premium content and resources. After 30 days, your membership continues at the regular $29/mo price.