Mantra came to us with a simple goal:

“Make it easy to sell my beats and educate my audience without answering the same questions over and over.”

Like many producers, Mantra had the catalog and talent—but needed the systems to convert traffic into buyers and build long-term trust with artists.

💡 The Strategy: Build for Clarity, Conversion & Community

We designed Mantra’s site with every touchpoint optimized for music entrepreneurs:

🔺 Menu & Navigation

• Beats, Licensing, Mixing & Mastering, Contact – everything an artist needs in one click.

• Each section drives action and reduces confusion, especially around licensing.

🖼 Hero Section

• Bulk deals displayed front and center, encouraging higher cart sizes.

• Clear, clean call-to-actions that match how artists shop for beats.

📜 Licensing Page

• Built to answer every FAQ before it’s even asked.

• Strategic pricing tiers make it easy to upsell from Standard → Professional → Unlimited.

• “Why pick this license?” buttons help educate and empower buyers.

🧩 Social Proof & Trust

• Pulled in testimonials and engagement to show Mantra is active and trusted.

• Email marketing integrations collect leads and support exclusive rights deals.

📈 The Results

✅ 3.11% conversion rate

Higher than the industry average for online beat stores, proving the site doesn’t just look good—it performs.

✅ $95 average order value

Mantra’s customers didn’t just buy the cheapest license—they invested in value. The licensing page made upsells intuitive and frictionless.