How We Helped This Producer Add $8,396 in Email Revenue & 9x Their Active List in Under 8 Weeks

This client was already doing well running ads—most of their sales came directly from Meta. But despite having a growing customer base, they had barely scratched the surface of what email could do. Over the three months before working with us, they had only sent 2–3 campaigns and weren’t confident about email marketing.

In fact, they were hesitant to hire us at all—worried email might come off as spammy or pushy.

But after walking through the vision, we aligned on one clear goal: turn email into a revenue-driving channel that could support their ad performance and build a deeper connection with their customers.

Project Snapshot

We started working together on March 19th and wrapped up the project on May 12th.

In less than 8 weeks, we:

• Generated $8,396.68 in email-attributed revenue

• Saw email account for 25.07% of total store revenue

• Drove a 301% revenue increase from email compared to the previous period

• 9x’d their active email list (from 1,430 to 12,787 contacts)

This was proof that with the right system, email could become a foundational revenue channel—not just an afterthought.

Goals Summary.

🎯 Goal 1: Turn email into a reliable and consistent source of revenue.

🎯 Goal 2: Win back inactive contacts and expand the active segment

🎯 Goal 3: Begin sending weekly campaigns to drive recurring traffic and conversions

🎯 Goal 4: Launch a new product with a structured email-first strategy

Rebuild Deliverability & Re-Engage the List

When we stepped in, the client had never used Klaviyo for email campaigns. Their list was mostly cold, and no proper segmentation had ever been done.

Our first move?

• Build an active segment from scratch

• Send engagement-focused emails to warm up the domain and boost deliverability

• Ask for replies and engagement to increase sender reputation

This was the foundational lift that made the rest of the project possible. We started with 1,430 active contacts—by the end, the list had grown to 12,787 active subscribers.

Weekly Campaign Strategy

With deliverability restored and an active audience in place, we started sending weekly campaigns designed to:

• Test different messaging angles

• Highlight product benefits and testimonials

• Offer small, compelling incentives (like gift cards)

• Drive consistent traffic back to the site

Each email was built with the same goal: engagement first, conversion second.

Product Launch Strategy

The client had a new kit ready to drop—but had never executed a structured launch before. Usually, they’d just send a single email, turn on ads, and hope for the best.

We brought in a full strategy:

• Free beta pack to warm the list

• Waitlist signup page to gauge intent

• 10-day launch offer with urgency and scarcity

Key stat:
In the first 7 days, before any ads were turned on, we sold 90 copies through email alone. According to the client, this was 10x higher than what they’d normally do in that timeframe.

Results Summary

Key Metric 1

Took the client from an average of 5% attributed revenue to 22% attributed email revenue!

Key Metric 2

Generated over $8,396 through email marketing during our project!

Key Metric 3

Average Open Rate: 42.85% / Average CTR: 1.31%

Key Metric 4

Provided an almost 10x increase of kit sales with a proper launch strategy.