How We Helped Lemonaide Launch Collab Club with Strategic Web & Email Execution

Lemonaide is a generative AI music platform offering a monthly subscription for producers looking to supercharge their creative workflow. The platform uses AI to generate musical ideas and assist with composition, making it a go-to tool for both up-and-coming and established producers.

Before launching Collab Club, we had already worked closely with Lemonaide to:

• Redesign their website for modern aesthetics, clear messaging, and mobile optimization

• Implement a full email marketing system with automated flows supporting onboarding, re-engagement, churn prevention, and retention

• Improve brand perception and user experience, resulting in higher engagement and conversion rates

This groundwork set the stage for a successful product rollout.

Project Snapshot

Collab Club was Lemonaide’s next big step: a series of AI-trained models built in collaboration with Grammy-nominated, industry-placed producers. It was an exclusive product—and we needed to market it that way.

Our job was to:

• Build hype and drive anticipation with a waitlist strategy

• Clearly communicate the product’s value and uniqueness

• Convert traffic into committed users

• Launch with confidence, clarity, and conversion in mind

We handled the full scope of creative and technical execution—from page design and copywriting to email campaigns and backend launch flow planning.

Goals Summary

Our primary objectives for the Collab Club launch were:

🎯 Goal 1: Build a high-converting waitlist page designed to clearly communicate value and encourage signups

🎯 Goal 2: Leverage the existing email list to drive traffic to the waitlist page and push users toward the micro-commitment of joining

🎯 Goal 3: Segment and engage waitlist subscribers with tailored messaging to warm leads before launch

🎯 Goal 4: Properly launch to the full list and the waitlist segment, ensuring a coordinated conversion push

Execution Summary

With the foundation already built, we executed on a full-funnel launch strategy—from the first email to the final click. Every asset was designed to reduce friction, build momentum, and help producers understand the value of Collab Club as quickly and clearly as possible.

One of the biggest challenges with Collab Club was that the product itself came with just a base-level framework and some creative direction—but no fully developed marketing angle. That meant we had to step in and take the lead on positioning. We worked closely with Lemonaide to uncover the core problems it solved for producers, then translated those insights into strategic messaging.

From the sales page copy to email sequences, we focused on clearly communicating the benefits, features, and real-world value of Collab Club—while proactively addressing objections and helping artists instantly understand why it matters. We even built a collaborative doc to guide clarity and alignment across the entire team, ensuring every touchpoint spoke the same language.

Website Design and Copywriting

We designed and built both the waitlist page and the launch page, with a focus on:

• Highlighting the unique value of the Collab Club (AI models from top producers)

• Clear and punchy copywriting that spoke directly to music creators

• Mobile-optimized layout with easy call-to-actions

• Strategic FAQ placement to reduce support load and ease sign-up decisions

• Seamless transition from signup to app download and Stripe checkout, ensuring no disconnect between marketing and onboarding

Email Campaign Strategy

We structured the email strategy into three key phases:

Waitlist Recruitment

• Sent dedicated campaigns to Lemonaide’s full list

• Highlighted producer collaborators and AI innovation

• Drove traffic directly to the waitlist page

Pre-Launch Education

• Segmented emails for waitlist sign-ups vs. general list

• Shared feature breakdowns, artist insights, and Collab Club previews

• Built urgency and reinforced value before launch day

Launch Execution

• Rolled out a launch campaign focused on quick onboarding

• Reinforced trust with testimonials, walkthroughs, and immediate next steps

• Created follow-ups to catch those who didn’t convert on day one

We led a full redesign and recopy process focused on clarity, trust, and action.

Audience Segmentation & Timing Strategy

We segmented the audience to ensure messaging reached users at the right time, with the right message. Waitlist signups received higher-frequency updates, while the general list got broader educational content leading into the pitch. This helped maximize engagement and warm-up ahead of launch day.

Personalized Onboarding & Model-Specific Pages

After the initial launch, we focused on creating a personalized email onboarding experience tailored to the specific Collab Club model each user selected. This allowed us to guide new users with relevant content, walkthroughs, and feature highlights that matched the model they were most excited about.

On top of that, we built individual landing pages for each model—giving both new users and creators a focused experience. When creators promoted their own models, they had unique pages they could link to, helping them drive more targeted traffic and build a deeper connection with their audience.

This layer of personalization added long-term value while reinforcing the collaborative spirit behind the product.

Results Summary

The combination of a brand-aligned launch page, high-performing emails, and strategic audience segmentation resulted in a smooth rollout and a strong list of activated users.

Key Metric 1

Average Email Open Rate: 38.58%

Key Metric 2

Email Click-Through Rate: 2.10%

Key Metric 3

Launch funnel built across website, checkout, and onboarding with minimal friction

Key Metric 4

Waitlist strategy led to highly engaged early adopters and reduced launch-day confusion