If you've ever searched for a drill tutorial on YouTube, you have definitely seen Jay Cactus.
Over the years, he's made a lane for himself within the drill genre.

Jay used to have a regular type beat channel, which was doing okay, but the tables really started to turn for him once he changed his approach altogether.
Jay is most known now for his YouTube videos where he is showing how to make a certain style of drill beats or where he's experimenting with sounds not typically used in drill music.

Jay's channel has over 100,000 subscribers on his channel, which he has been able to use as leverage for brand deals and beat placements.

In the interview, Jay talks about how he got started on YouTube, how he changed the way he approaches content, What got him comfortable in front of a camera, and how he's been able to pull some major brand deals and placements.